Not too long ago, I started experimenting with press releases for my Russian site SEO and SEM. I would like to share my thoughts about it with you, and give you a listing of 25 press release sites, where you can submit your press release absolutely free. That is one of a very good SEO practices in Runet.
Press-release – is an official message about the company, some achievement, current event or some other occasion. Certainly, in most cases, press-releases are used for promotion of company sites, online stores, travel agencies websites, corporate sites, design studios, etc. Guess, some personal website or blog, cannot use press release Russian SEO, since nobody will want to publish it. Though, there could be found solutions too…
Talking about results right away. In just 3 days after submitting my press-release on the listed websites, Google have indexed 19 of them, Yandex – 5. Most of them were published with the direct link with the appropriate anchor text to promoted site and got a major SEO effect.
Many sites that publish press releases (we’ll call them press release submitters), have high PR, high traffic rate, are trusted and honorable websites. Search engine crawlers literally live there. Actually, press release submitters can bring many target visitors themselves, not just SEO and SEM effect.
By SEO effect press release submitters are much better, than article submitters which could be a Russian SEO specifics. My experiments shows that press release publication brings much bigger effect, than article publication (if comparing free ways of it) despite of the fact, that there are much less press release submitters in Russian Internet (Runet), than articles submitters. Of course, it does not mean that you need to refuse of article publications. The keystone to success is in quality of articles, not in their quantity.
So, how to make a good press release? Let’s find out, how press releases should look. For this we go to press release center in Subscribe.ru – there is a huge collection of press releases. Select the necessary subject. Then press releases will be broken in months, dates and publication time. Simply click and read some press releases. Take some press releases as an example. Then write your own press release. Certainly, I do not urge you to copy it partially or completely. Please respect the copyright, in Russian SEO copyright it is custom to do so. You can also order a press release copyrighting at the appropriate freelancer or agency . Do not forget to fill correct anchors on your links and review landing pages for a better SEO effect in future.
Russian SEO with press release publication provides following advantages:
- A number of external links to promoted site increases, as a result site positions in SERP go up (SEO gain);
- Organic grow of target visitors (Marketing gain);
- Press releases positively influence brand awareness (PR gain);
- free of charge (if no other specialists used, need only your effort and time);
- Press release submitters do not demand setting of any backlink on your site;
- Probably, your press release will be reposted by other information resources (mostly with your links and anchors).
Where to publish the press release?
The majority of press release submitters need registration and are strongly moderated, so it is better not to abuse and not to do direct advertise in it. I advise you to place not more than 2 direct links for each press release. Press release should not be big size text. I usually limit its size to one page (about 1800 symbols) just like you do for a regular SEO copyrighting.
To publish a press release on popular Internet MSM and information portals there is a useful paid Russian SEO service B2Blogger.
Take into account that some press release submitters accept only issue-related materials (for example, only about IT, finance etc.). Some accept press releases only via e-mail.
Press releases submitters sorted by Google PR
http://www.softkey.info/press/howto.php IT, software
http://www.lexim.ru/invite/releases/ Transport, logistics
http://www.allcosmetics.ru/registration/registration.html?2 Fashion and beauty
http://www.credcard.ru/admin/registration/ Banks, Finance
http://re-port.ru/press/ Advertising, PR
http://www.restate.ru/add_news.html Real estate
http://www.domostroykin.ru/partners/ Construction, Equipment
And of course you can google it. Correct Russian search keyword for that will be “добавить пресс-релиз”, “разместить пресс-релиз”, etc.
If you do find any trouble doing it, you can contact us: we’ll help.
Wish you good luck in Russian SEO and SEM grow with press releases!