How to promote your site for Yandex?
“The mirror of the RuNet (Russian internet)” – is a leader of the search engine market in Russia. Most of SEO activity in Russian-speaking Internet is basically oriented for Yandex. And it’s understood – first of all, Yandex has 50-60% of all of the Russian search queries, secondly, it’s audience is far more commercial and more inclined to purchase, that of, i.e., Google.
1) If you are going to optimize for more or less challenging query, it’s not likely, that you will get in Yandex TOP10 if you have only one page on your site relevant to this query. Look at the TOP10 for popular queries – you will see “more” (rus. “ещё”) button. Most likely you’ll see a large list of relevant documents there.
- Do not attempt to gain quick results, promoting site for Yandex. Make it slower, but solid.
- Promote only relevant queries, that are well represented on the project. Firstly, they will gain you more profit (showing bigger conversion rate), and secondly, they would be much easier to promote.
- Different link sources with different anchor texts, or, in other words, comprehensive approach in link building is way more effective, than monotonous, jogtrot purchases.
So, how do you promote your site in Yandex search? What features have you discovered? What useful observations have you made? Share them with others, so we can make search better and cleaner.